The Best Time to Send Email Newsletters in 2025 Is…

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If you’ve spent time crafting the perfect email newsletter — eye-catching subject line, beautiful layout, and valuable content — you don’t want it to go unnoticed. Timing is everything. In 2025, sending your email at the right moment can be the difference between 40% open rates and total silence.

So when is the best time to send your newsletter in 2025? While there’s no one-size-fits-all answer, data-driven trends and user behavior give us a pretty clear picture of when your email is most likely to be opened, read, and clicked.

In this post, we’ll break down:

• The best days and times to send email
  
• How audience behavior is changing in 2025
  
• Tips for optimizing your newsletter timing
  
• How Parlo helps you track and adapt for better results

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So, When Is the Best Time to Send Email Newsletters?

Based on the latest email marketing research and user engagement trends, here’s what we know in 2025:

Best Days: Tuesday, Wednesday, and Thursday
Best Times: 9:00 AM – 11:00 AM (user’s local time) OR 4:00 PM – 6:00 PM

Here’s why these windows matter:

• Mid-morning: Most people check their inbox before or just after starting work.
  
• Late afternoon: Users tend to scroll through emails again as they wind down their day.
  

Avoid Mondays (people are catching up) and Fridays (they’re checking out).

Pro Tip: Use A/B testing to refine what works best for your audience. What performs on Tuesday for one segment might do better on Thursday for another.

For more on building a smart strategy, check out our Guide to an Effective Email Marketing and Newsletter Strategy.

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Why Timing Matters More Than Ever

Inboxes are crowded. People are more selective about what they open. In fact, research shows that send time can impact open rates by up to 35%.

Pairing the right content with the right timing is how brands break through the noise. Learn more about why email marketing still works in our post: Discover the Key Benefits of Email Marketing.

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But Isn't Email Dead?

Nope. That’s a myth. Email is far from dead — it’s evolving. In fact, more people check their inboxes daily than scroll Instagram feeds. With the right strategy, you can turn subscribers into loyal customers. Here's how to create a newsletter that your audience actually wants to read.

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Reader Behavior in 2025: What's Changed?

• Mobile dominates: More than 70% of emails are opened on mobile devices.
  
• Readers skim more: Clear subject lines and previews matter.
• ‍Subscribers expect value: Newsletters must offer relevance, not just promotion.

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Automate the Perfect Send Time with Parlo

Parlo makes it easy to schedule your newsletters for the best possible engagement.

With our clean, easy-to-use platform, you can:

• Schedule sends based on optimal timing
  
• Test subject lines and content blocks
  
• Analyze open and click rates over time
  
• Build and segment your list to target the right audience at the right time
  

Unlike other platforms, Parlo doesn’t charge you for list size — just the emails you actually send. That’s powerful performance with transparent pricing.

Ready to give it a try? Check out Parlo’s simple pricing here.

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Timing + Consistency = Email Success‍

Sending at the right time is crucial, but consistency is what builds trust and engagement over time. Stick to a schedule, measure performance, and adapt as you go.

With Parlo, you can send beautiful, timely, and effective newsletters without the complexity of bloated platforms.

Ready to grow smarter with email? Get started with Parlo today at getparlo.io.

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