The Parlo Blog

Unlocking the Power of Email Marketing.

8 Easy Steps to Create a Newsletter That People Will Read

Today, sending mass emails to subscribers is easy with various tools. But will they open and read them? You likely have emails you eagerly open...

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Why Building Your Own Email List Is More Important Than Ever in 2025

In today’s digital landscape, relying solely on social media platforms or Google search algorithms to reach your audience is a risky strategy...

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The Best Time to Send Email Newsletters in 2025 Is...

If you’ve spent time crafting the perfect email newsletter — eye-catching subject line, beautiful layout, and valuable content — you don’t want it to go unnoticed.

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How to Master Your Email Marketing Strategy

Email marketing isn't just for big companies with dedicated teams. Even small businesses can harness its power to grow rapidly.

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The Future of Newsletters: Why Email Is Just Getting Started

If you think email is old news, think again. In 2025, newsletters are not only still relevant — they’re thriving. As brands and creators look for sustainable ways...

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What Is SEO in Digital Marketing? A Beginner-Friendly Guide

If you’ve ever wondered how certain websites rank at the top of Google search results, the answer is simple: SEO. SEO is one of the most powerful tools...

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How AI Can Help You Write Better Emails (and Save You Hours)

In 2025, writing effective emails is more important than ever — whether you're sending a newsletter, launching a product, or nurturing your subscribers.

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Your 2025 Guide to an Effective Email Marketing and Newsletter Strategy

In a digital world full of distractions, one channel consistently drives engagement, conversions, and ROI: email marketing. But not just any email will do.

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Discover Key Benefits of Email Marketing

Email marketing is a powerful tool that helps businesses build trust, deliver valuable content, and foster long-term customer relationships...

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Turn Readers into Customers: Perfect Your Newsletter’s CTA

Imagine this scenario: You craft an amazing newsletter, put together stunning graphics, have the text proofread, and test the deliverability. You click “Send” and...

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5 Tips on How to Build a Relationship With Customers Through Email

Do you know the most important tips for building a long-term relationship through email marketing? In this article, we’ll share several proven tips...

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How to Create and Launch a Great Email Campaign

Creating a good email campaign doesn’t have to be overwhelming — especially when you’re using a straightforward tool like Parlo.

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10 Tips on What to Avoid When Creating an Email

Whether you're a newsletter newbie or a seasoned pro, it's always helpful to revisit the most common pitfalls. Use this article as a quick checklist...

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Why Gmail May Be Blocking Your Emails (And How to Fix It)

If you’re sending newsletters and noticing low open rates from Gmail users, your emails might be getting blocked or filtered into spam — and that’s a big problem...

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What Is a Bounced Email & Why It Matters for Your Email Marketing Strategy

If you’ve ever run an email campaign and noticed that some messages didn’t go through, you’ve experienced email bounces. But what exactly is a bounced email?

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Understanding Email Performance: A Breakdown of Email Metrics

Before a team meeting or when a product owner asks about content engagement, checking your email analytics dashboard is crucial...

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How to Build a High-Converting Email List: Tips & Tools for 2024

In the world of digital marketing, your email list is one of your most valuable assets. A well-curated email list allows you to reach your audience directly...

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How to Improve Your Email Deliverabilty

Email marketers may not face the challenges of ever-changing search algorithms and ranking factors, but that doesn't guarantee that every email sent is actually received...

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Email Mistake? What to Do After Hitting Send

Whether you're an experienced professional or just sending your first email, you've probably experienced that regret feeling right after you hit send...

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